Mass communication has always struggled to achieve results due to a lack of personalisation.
Demographic data, viewing stats and purchase histories are simply not enough to craft messages that truly build rapport.
Now imagine a comms system that captures highly personalised psychographic and generates communications that:
● Acknowledge your unique way of looking at the world
● Use language that resonates with your personal values
● Speak on your wavelength - focusing on factors important to you
The TEAM ME® model lies at the heart of DIALECT. Recognised by experts in numerous fields, this model of archetypal psychology explains innate human values and motivations. The model is simple to learn, understand and leverage in everyday interactions.
TEAM ME® rapidly delivers deep insights into the individual’s core motivations. The model provides a framework to create and utilise emotionally resonant language that enables more effective engagement.
Are you really on their wavelength?
Chat Bots / Voice Assistants
Personality-aware chatbots (OPACs) and Voice Assistants can adapt language, pace and tonality to match user’s profile and ‘get on their wavelength’ by incorporating:
◆ Emotionally resonant language
◆ Habitual phrases
◆ Response speed
◆ Adaptive sentence style
◆ Preferred options and next steps.
Email / SMS systems
Simple segmentation enables customised messaging with specific, emotionally-resonant language for each user type. This ultimately results in:
◆ Increased open rates
◆ Higher click-thru
◆ Improved engagement and dwell time
◆ Increased sales
◆ Greater brand engagement
Course Developers
Course content can be adapted to each user, based on their personal Power Profile (their two most dominant character types). This increases engagement as we fine tune:
◆ Introductions to Courses and Lessons
◆ Language in headlines, sub-headers, body
◆ Content layout and design
◆ Specific CTAs
◆ System messages (Email, SMS, Alerts, etc.)
◆ Course recommendations
Explore These Thought-Leadership Articles - by Pad (Creator of TEAM ME)
The Need and the Opportunity to Personalise Conversational AI
● Tailoring AI Conversations to User Personas
● The Critical Need for Adaptive Language in Conversational AI
Schedule a time to explore the possibilities
If you're a leader in digital innovation and want to book 30 minutes to discuss how
DIALECT can sky-rocket your audience engagement through personalisation,
schedule a time to connect.
TEAM ME® is committed to helping individuals from every walk of life to play their best game in life through powerful insights that build self-awareness, self-respect and self-worth, helping them unleash their full potential.
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